CUSTOMER RELATIONSHIP MANAGEMENT

As business conditions are continually changing, midmarket enterprises are forced to constantly realign their business strategy to maintain profitability and growth. These changes have directly impacted the internal and external resources of the mid-sized business but have also directly impacted its customers. Most organizations are now realizing that maintaining customer loyalty is the primary source of profitable and sustainable revenue growth. Midmarket enterprises are now including Customer Relationship Management (CRM) as a major component of their overall business strategy.

CRM currently means different things to different people. CRM is a strategy by which companies optimize profitability through enhanced customer satisfaction. CRM is all about becoming customer-focused which in turn leads to customer loyalty. CRM entails taking a long-term view to pay more attention to the lifetime value of a customer than to the value of each transaction.

Epicor's CRM solution, eFrontOffice, is designed to enable your organization to create and build a lasting relationship with your internal and external customers by:

• Creating and executing the process in which your organization markets and acquires customers
• Providing sales force automation (SFA) and customer support tools to manage the entire lifecycle of your customer
• Having the right information for customers at the appropriate point in the sales cycle – midmarket businesses will have the opportunity to dramatically increase revenues while simultaneously achieving increased customer loyalty and satisfaction
• Managing, synchronizing, and coordinating customer interactions across all channels – the midmarket enterprise has the information required to deliver world-class service, generate additional sales, and minimize costs across the value chain.